[Inside AdSense] Getting to know Active View and the world of viewability

We've had a lot of questions recently from AdSense publishers about viewability and the new Active View metrics in AdSense accounts. 

Active View can really help you improve your AdSense earnings, so let's take a closer look in the Inside AdSense blog.

Posted by Paul Healy, Publisher Monetization Specialist

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[Inside AdSense] A new look for your text ads on mobile

Have you noticed the new look of text ads on your mobile site? We've given them a makeover. This new format allows for higher performance with a more beautiful and user-friendly appearance.

Learn more about the new mobile text ads in the Inside AdSense blog.

Posted by Clyde Li, AdSense Software Engineer

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[Inside AdSense] Five useful ways to check your AdSense performance

Sometimes it's a good thing to step back and look at the basics. With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance.

Let's take a look at these reports in the Inside AdSense blog.

Posted by Cansu Özaras, Publisher Monetization Specialist

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[Inside AdSense] Meet AdSense Publisher BuildEazy

Les Kenny was around 50 years old when he first used a computer. BuildEazy was his first website, designed to show people how to make everyday things out of wood. 

Eventually Les was able to give up his day job as a building contractor and host BuildEazy full time, giving him the freedom to do what he loves (and hang out with the grandkids).

Learn more about the story of Les Kenny in the Inside AdSense blog.

Posted by Stacey Garcia, AdSense Marketing Manager

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[Inside AdSense] How to improve your AdSense performance with Google Analytics

Want to freshen up the AdSense performance on your site? Google Analytics can help. 

Head over to the Inside AdSense blog for some simple and effective tips to start.

Posted by Stephen Dunleavy, AdSense Analytics Expert

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[Inside AdSense] Infographic: Are you prepared for the busiest quarter of the year?

The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you're fully prepared for the final, and most lively, quarter of the year.

Check out these stats and tips in the Inside AdSense blog to be in tip-top form for the season.

Posted by Yigit Yucel, Marketing Communications Specialist

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[Inside AdSense] Give your site a content boost - 5 tips to grow site visitors

If you're like most publishers, you think a lot about how to grow your site audience. It should be no surprise that for this topic, content is key. Great content attracts and engages new users and keeps your wonderful old users coming back again and again.

But how do you produce content that is high in quality, value, and unique? As you build your new content, use these five tips in the Inside AdSense blog to make what you create as engaging as it can possibly be.

Posted by Jason Le and Draven Leong

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