What is inside google Adsense

Friday, April 19, 2013

[Inside AdSense] Increase user engagement with link unit ad previews

To increase performance for our publishers, we recently launched an update to link units in select countries and site verticals. When users click on a link unit keyword, the resulting page now shows thumbnails of the advertisers' landing page. We ran extensive experiments on this change and found that users were more likely to click on the results with thumbnail images, leading to increased publisher revenue and more conversions for advertisers.

This change will happen automatically for publishers using link units in the affected countries and site verticals, so no action is required if you're an existing user of the format. For publishers not using link units, we'd recommend trying them out!

Link units are an efficient way of monetizing smaller areas of your website.
Link units are a non-intrusive way to monetize, as the simple layout doesn't distract from your content.

As a reminder, our program policies state you may have three link unit ad formats in addition to the three standard units.

We encourage you to test out the link unit format. For more information visit our Help Center.

Posted By Kwanho Lee - Software Engineer
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Posted By Inside AdSense Team to Inside AdSense at 4/19/2013 10:00:00 AM

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Thursday, April 18, 2013

[Inside AdSense] Coming soon: Updates to our Terms and Conditions

In order to keep pace with changes in our products, we regularly review our Terms and Conditions to make sure they're up to date and in line with those of other Google products. As a result of our recent review, we'll be making some updates to our Terms, starting April 23rd. If you're based in Europe, the Middle East, Africa, Latin America, or North America, you'll see a notification in your account when you log in after this date. It will present you with the updated Terms and prompt you to accept them. For publishers based in the Asia-Pacific region, the change to our Terms will happen slightly later as we're rolling the changes out gradually across all regions.

You'll have 30 days to fully review the new terms in detail before action is required. Before the updated Terms appear in your account, we'd like to give you an idea of what's changing:

With this new version of the Terms and Conditions, our goal has been to make them as clear and transparent as possible. As a result of this, we hope that it'll be even easier to navigate and find what you're looking for.
With mobile being one of the big trends in 2013 and beyond, we're expanding our Terms to cover mobile properties more specifically. We've also incorporated guidelines for using the AdMob SDK and other publisher products.

The updates outlined above are the main areas that will be affected by the change. However, we've made smaller changes throughout, so please be sure to review the Terms as a whole before accepting them.

Posted by Matt Goodridge - AdSense Product Manager

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Posted By Inside AdSense Team to Inside AdSense at 4/18/2013 07:00:00 PM

Tuesday, April 16, 2013

[Inside AdSense] 10 for 10 publisher stories: Complementing Videdressing’s profitability

Welcome back to our '10 for 10' series, where we're sharing publisher success stories each week as we count down to AdSense's 10th anniversary in June.

Today we're heading to Paris to say bonjour to Videdressing, an e-commerce site founded in 2009 by American expat Meryl Job. After looking for a medium to sell some of her clothes and noticing that a number of fashion bloggers were opening wardrobe sales, Meryl started the site to enable others to buy and sell fashion items they no longer wear. Today, the site employs over 20 people and receives over 25 million visits each month.

Since joining the AdSense program last year, Videdressing has used its AdSense revenue to complement the earnings it generates from sales and transactions. The additional income adds to the profitability of the site and is used to offer better services to its customers. Company chairman Renaud Guillerm sees advertising as "being first and foremost an additional service that we can offer our customers. Our conversion rate is only two per cent, as 98 percent of visitors browse the site without buying anything. By using AdSense we can monetise these many visits."

Videdressing uses AdWords to advertise the site, and also makes use of Analytics to understand the site's visitors. To date, the company has seen strong growth in France, and is looking to expand to additional markets in the future.

Read more about Videdressing's success, and feel free to share your own AdSense success story with us. We'll be back next week to introduce you to another publisher!

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 4/16/2013 08:40:00 AM

Monday, April 15, 2013

[Inside AdSense] Share your feedback on AdSense and other Google publisher products

Over the last few years, Google's offering for online publishers has grown dramatically: in addition to AdSense, our products now range from AdMob, to DoubleClick for Publishers and the DoubleClick Ad Exchange.

As we continually work on improving our existing offerings, as well as developing new products and service for publishers, we'd like to hear your thoughts and suggestions. Our semi-annual satisfaction survey is a great way for you to share your feedback on AdSense and other publisher products you're using. In the week of April 8, we'll be sending our survey to a sample of publishers opted in to receiving "occasional surveys", so if you'd like to participate, make sure to update your email preferences and contact information.

Your suggestions are valuable, whether they come in via surveys, our product forum, or in-person events, and we regularly use your feedback to make improvements. For example, we recently introduced a new, brand-friendly ad size in AdSense and announced a closer collaboration with you when it comes to fighting invalid activity. Based on your feedback, you can now also benefit from video ad serving in DFP Small Business and AdMob Academy - our comprehensive guide to everything AdMob. It often takes time to develop new ideas and make improvements, but be assured that we read every single one of your comments and take your thoughts on board.

If you want to let us know your thoughts and ideas, don't miss our survey in the week of April 23rd. We look forward to hearing from you, and we appreciate your time.

Posted by Sahar Golestani, on behalf of the AdSense Publisher Satisfaction Team
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Posted By Inside AdSense Team to Inside AdSense at 4/15/2013 08:40:00 AM

Friday, April 12, 2013

[Inside AdSense] We’re simplifying earnings reporting for all partners

One of the most exciting things about YouTube is all the partners building businesses around doing what they love. We now have thousands of partners who are making video creation a full-time endeavor. And, we're listening to feedback and working to improve the process of earning money on YouTube.

So, in an effort to ensure we deliver our partners the most accurate and consistent financial performance data for their videos, we are making some changes in how YouTube interacts with AdSense. Starting April 1, 2013, AdSense will no longer calculate and report AdSense for Content Host earnings for YouTube partners. Instead, AdSense earnings from YouTube videos will only be calculated by YouTube and displayed in YouTube Analytics.

What does this mean for you as a YouTube partner?
First, expect no change in how you are paid. The payments tab in AdSense will show your monthly YouTube payments as one total amount as you will continue to be paid via AdSense. Rather, this change means that if you want to view your YouTube financial performance, you should go to YouTube Analytics where you can continue to find a comprehensive view of all your sources of earnings for your YouTube videos. YouTube Analytics has improved the timeliness of earnings reporting to within 24 hours after the end of the day, Pacific Time. You can still view page views and clicks and also manage ad blocking in the AdSense interface for your YouTube videos. If you use other AdSense products, their calculation and reports will be unchanged in the AdSense reporting interface.

Have you ever wondered what the difference between AdSense earnings and YouTube earnings was? As a bit of background, many YouTube partners have ad earnings from two sources: auction-sold ads (AdSense earnings) and reserve-sold ads (YouTube earnings). YouTube serves the optimal ads when a viewer watches the video. Previously, AdSense calculated and reported the auction-sold AdSense earnings. YouTube calculated reserve-sold and miscellaneous earnings and reported both AdSense and YouTube earnings. Now, having only the YouTube system calculate all your earnings will simplify and streamline your video reporting.

We take accurate financial calculation and reporting very seriously, and believe this change will reduce reporting confusion and prepare all our partners for new ways to grow their earnings.

Andy Stack, YouTube Product Manager

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Posted By Inside AdSense Team to Inside AdSense at 4/12/2013 09:00:00 AM

Tuesday, April 9, 2013

[Inside AdSense] Introducing 10 for 10 publisher stories: Crafting with Cut Out + Keep

This June 18th is a major milestone: the date marks the 10th anniversary of AdSense's launch. Over the years, AdSense has evolved from a small contextually-targeted text ad network to a complete publisher solution, serving Display, Mobile, Video, and more for over 2 million publishers -- with powerful new features, reports, and controls to boot. As we've grown over the last decade with your support and feedback, we've heard inspiring stories about how you and your businesses have done the same.

June 18th falls exactly 10 weeks from today, so we're kicking off a '10 for 10' success story series here on the blog. Each Tuesday leading up to the anniversary, we'll introduce you to a publisher who has grown their business with AdSense and other Google tools. Stay tuned for more information on AdSense's 10th anniversary -- but in the meantime, let's get started by meeting Cat Morley and Tom Waddington from Cut Out + Keep:

http://youtu.be/pGbJ48TEbRA

Cat originally launched Cut Out + Keep as a blog where she could share her craft ideas. With the help of her business partner and fiancé, Tom, she transformed the blog into a popular crafting community where over 140,000 registered users now share their own projects. As the site grew, the Edinburgh-based couple turned to AdSense to earn from their site without needing to spend time selling ads. "Both of us are bad at sales," Tom admits. "We don't want to sell ads -- we want to focus on building the site, which is our true passion. We regard AdSense as our third employee."

Thanks to the revenue from AdSense, Tom was able to quit his day job to focus completely on the site. More recently, the couple attended a Learn with Google for Publishers workshop in Edinburgh to learn how to improve the performance of their site. Since making changes recommended to them by an optimization specialist at the workshop, including updating their ad formats and getting started with DoubleClick for Publishers (DFP) Small Business, Cat and Tom have seen their revenue quadruple.

Hear more about Cat and Tom's AdSense experience by reading the full story. Do you have a success story to share as well? We'd love to hear from you. Join us here on Inside AdSense next Tuesday to hear another AdSense story and meet another publisher.

Posted by Arlene Lee - Inside AdSense Team
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Posted By Inside AdSense Team to Inside AdSense at 4/09/2013 11:00:00 AM

Monday, April 8, 2013

[Inside AdSense] Watch our recent Learn with Google for Publishers Hangout On Air

User experience is an important focus area for every publisher, so we recently provided you tips in this three part blog series (Part 1, Part 2, Part 3). We wanted to provide you even more information, so we recently hosted a Hangout On Air.

If you missed the Hangout or would like to watch it again, you can view the recording on our AdSense YouTube channel.

https://www.youtube.com/watch?v=W7S4BHy1Guk

Watch the recording to learn:

How to better understand your users

How to delight your users

How to increase your users' engagement and

How to measure success of changes to your website.

We hope you'll join us for our future Hangouts - be sure to stay connected with us by adding Google AdSense to your circles on Google+.

Posted by Marta Lysiak - Inside AdSense Team
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Posted By Inside AdSense Team to Inside AdSense at 4/08/2013 09:00:00 AM