What is inside google Adsense

Wednesday, October 5, 2011

[Inside AdSense] Test your knowledge with the AdSense Academy

Whether you're new to AdSense or have been using it for years, the AdSense Academy can help you successfully run your AdSense account by following six step-by-step learning modules. The Academy provides best practices on everything from implementing your ad units to building your traffic to controlling your ads.

The AdSense Academy includes checklists, videos and quizzes that you can take at the end of each module to test your knowledge.


	Join the Academy Now!

Please feel free to provide any feedback by commenting on this post or on the AdSense Forum.

Posted by Thomas Tran - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 10/05/2011 10:00:00 AM

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Monday, October 3, 2011

[Inside AdSense] Prepare for the upcoming holiday season with placement targeting

With the holidays right around the corner, premium brand-name AdWords advertisers are preparing for the season by increasing their marketing budgets and scheduling targeted campaigns. You can prepare too by taking advantage of placement targeting to allow advertisers to directly target your site.

While all sites are eligible for placement targeting, there are things you can do to help increase the amount of placement targeted ads on your site. First, turn your custom channels into ad placements. Be sure to fill out a well-written title and description to help potential advertisers understand the audiences they'll reach by bidding on your site. Some details to include in the description are your site name, vertical, ad position, ad size and site demographic.

Next, ensure you are using our most successful ad units and are placing them in optimal positions. Finally, claim your site in Ad Planner. Following these steps will help advertisers find your site to target and choose where to place their ads on a specific section or area. Placement targeted ads typically receive much higher RPMs, which results in higher earnings for you.

Creating targeted channels is easy and a great way to earn extra revenue, but it takes time for them to show up for advertisers, so act soon! Just follow the instructions in our Help Center. Once you've made the changes, not only will your ads be ready for this holiday season, but they'll also be targetable by advertisers for every premium campaign in the future.

Posted by Jamie Firkus, Inside AdSense team

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Posted By Inside AdSense Team to Inside AdSense at 10/03/2011 09:10:00 AM

Thursday, September 29, 2011

[Inside AdSense] Continuing the AdSense in Your City journey

The AdSense in Your City optimization team was back on the road again and recently hosted over 40 publishers in Walnut Creek, CA. Publishers in attendance learned about top optimization tips, our DoubleClick for Publishers Small Business product and the Google +1 button. Each publisher also received a 1:1 optimization session with one of our specialists.

One publisher shared his thoughts on the experience he had:
"I traveled over hours to attend this event and found it well worth it. The presentation was great and the one on one session was invaluable. Also, networking with other content publishers at the event added even more value to the experience. A must attend for anyone looking to optimize their websites and increase AdSense revenue."

If you'd like to attend an event, we're heading to Kansas City, MO next week and there are still a few spots open. We'll also be going to Chicago, IL and Las Vegas, NV in the coming weeks. If you're interested in learning more about AdSense optimization and meeting our team, please fill out our interest form.

We asked publishers to share what AdSense has given them.

Thanks to all of our publishers who came to Walnut Creek. We had a great time working with you and hearing your AdSense stories.

Posted by Courtney Yamada, AdSense Optimization Team

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Posted By Inside AdSense Team to Inside AdSense at 9/29/2011 10:15:00 AM

Wednesday, September 28, 2011

[Inside AdSense] Gold Star Partner Showcase

Over the past month, we highlighted homebuyinginstitute.com and govisitcostarica.com as the first two AdSense publishers in the Gold Star Partnership Showcase. To recap, the showcase is an opportunity for us to publicly recognize some of our AdSense partners.

We asked publishers to submit their sites for consideration if they clearly demonstrate the following:

Exhibit original, engaging and useful content for users
Adhere to AdSense policies
Test and try new ways to optimize AdSense ad placements

Today we'd like to highlight Max Levitte, founder of cheapism.com:

Name: Max Levitte
Site: Cheapism.com
Vertical: Shopping
AdSense Partner for: 5+ years

Tell us about your site:
Called by The New York Times 'a Consumer Reports for the cheap', Cheapism.com is a budget-products review site, serving consumers who can only afford/wish to buy inexpensive products, but still want the best value for their money. Cheapism is the only review site that focuses exclusively on low-price products, a part of the market that is rarely reviewed by the experts.

What we do at Cheapism is research the low price products and services in various categories and then create a thorough buying guide on how to buy budget products in that category. Our editorial process involves defining the low-price range for each category, identifying must have features, summarizing key performance attributes, and then analyzing relevant reviews and recommending the best budget buys and what to avoid. We follow strict journalistic editorial guidelines when creating our content and take great pride in our articles.

What makes cheapism.com a great AdSense publisher?
We implement AdSense in a non intrusive way yet generate high eCPMs. We also manage to generate a significant amount of our AdSense revenue from a link unit.

Why do you love AdSense?
Because it targets exactly what our visitors are looking for.
Because it saves us from having to deal with advertisers.
Because it generates most of our revenue.

Finally, thank you again to everyone who submitted their sites for consideration!

Posted by Julia Riley, AdSense Partnerships

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Posted By Inside AdSense Team to Inside AdSense at 9/28/2011 11:25:00 AM

Tuesday, September 27, 2011

[Inside AdSense] Meeting and collaborating with our Help Forum Top Contributors

A couple weeks ago, 32 AdSense Help Forum Top Contributors (TCs) from around the world came to our Mountain View headquarters for a two-day summit, along with almost 300 other product TCs. If you participate in our Help Forum, you've probably noticed the very visible presence of our TCs, who lead product discussions and help answer questions. During the summit, we spent a bit of time discussing opportunities for further collaboration, the development of the TC program and new ideas for Google Forum Communities.

Here are some fun facts about the AdSense TCs:

There are 82 AdSense TCs worldwide.
TCs posted over 100K times in the last 12 months.
8 of the TCs have posted more than 10K times in the Forum since they joined. We'd like to give a special mention to PeggyK of our English Help Forum, as she's contributed an amazing 47,972 posts to date!

Thanks to all of the TCs who were able to join us -- we truly enjoyed meeting everyone face-to-face. We appreciate all of the contributions our TCs make to the AdSense community, and look forward to continued collaboration with them going forward.

Posted by Kateryna Malinovska, AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 9/27/2011 08:50:00 AM

Monday, September 26, 2011

[Inside AdSense] Enhancing the new AdSense interface and retiring the older version

Over the past months, we've been working to improve the new AdSense interface and develop features that provide you with additional insights, control, and efficiency. Beyond the visual redesign, some of the new features only available in the new interface include multi-dimension reporting, reporting by country and platform, and search functionality in the Ad review center.

We've also heard your feedback on features from the older interface that you wanted to see in the newer version. In response, we've recently rolled out top-requested features like the ability to create scheduled reports and view channels on the Home tab.

While we've been investing in new features within the new interface, we've also been discussing our plans to move away from the older version. With that in mind, we'll be retiring the old interface in mid-November. We're continuing to focus on building new functionality into the new interface, and are excited about the additional improvements we plan to deliver.

If you haven't already, we recommend switching to the new interface as soon as possible to familiarize yourself with the updated layout and new features. To do so, sign in and click the 'Try the new AdSense interface' link in the upper corner of your account. We understand that this adjustment may take some time, so you'll still be able to toggle back and forth between the two interfaces during the coming weeks. To address a common question we've heard, switching to the new interface won't affect your ad targeting or earnings in any way.

In the meantime, we encourage you to watch our video tutorials, which will guide you through completing common tasks in the new interface. You can also find detailed information in our Help Center for the new interface.

Thanks for all the feedback you've provided about the new interface -- please do keep the suggestions coming. We appreciate your patience during this transition, and look forward to continuing to improve the new AdSense interface to meet your needs.

Posted by Allan Livingston - AdSense Product Manager

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Posted By Inside AdSense Team to Inside AdSense at 9/26/2011 09:05:00 AM

Friday, September 23, 2011

[Inside AdSense] Edit and schedule saved reports in the new interface

We're happy to let you know about a recent improvement to the new AdSense interface, developed based on your requests for additional efficiency when managing your account -- you can now edit and schedule saved reports. This feature allows you to set up custom reports that will be automatically emailed to you on a daily, weekly, or monthly basis.

When viewing a report in your account, you can select the 'Save report' button above the graph and select your preferences. If you need to edit the report or change the scheduling settings, just click 'Manage' next to the Saved reports section in the navigation bar.

If you've been using saved reports in the old interface, please know that we're working on a tool to help you easily import these saved reports into the new interface. We'll be sure to let you know when it becomes available -- you're welcome to re-create them in the meantime, but you may wish to wait for this tool.

We hope with the launch of these features, you'll be able to better customize the way you analyze and receive information about your ad performance. Let us know what you think!

Posted by Simon Bowden and Louis Collard - AdSense Engineering

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Posted By Inside AdSense Team to Inside AdSense at 9/23/2011 09:00:00 AM