Thursday, February 11, 2010

Thanks for your feedback on the AdSense Product Ideas page

Back in December, we invited you to submit and vote on product ideas
for AdSense. Thanks for participating and voicing your opinions! We
received over 600 ideas, and now, we'd like to follow up on what we're
doing with them.

We've sorted through and categorized your ideas, which ranged from
suggestions such as additional ad format types to new payment methods,
and we recently shared them with the Product Management team. Our
product managers are now looking into a number of these ideas and are
evaluating whether they can be incorporated within our current product
roadmap. We're focused on responding to your feedback, but it might
take a little time before you see the features we choose to include
because product changes require time to build and test across all the
accounts and languages we support. We appreciate your patience in the
meantime.

Also, we noticed a few ideas on the Product Ideas page that relate to
existing features in AdSense, so we'd like to take a moment to
highlight some of them here:

1. You suggested: Show a list of sites displaying ads from a
specific publisher ID to prevent malicious activity.

We recommend: Try the Allowed Sites feature to protect your
account. You can enter the URLs of sites you own, and earnings from
only those sites will be recorded in your account. When you opt in to
this feature, we'll also show you a list of URLs that haven't been
added to the Allowed Sites list, but where your ad code is appearing.
Please keep in mind that if you create additional sites in the future
and would like to earn from them, you'll need to add the URLs to the
Allowed Sites list in order to be credited for valid activity.

To get started with this feature, visit the 'Allowed Sites' page
under your AdSenseSetup tab. You can also find more information in our
Help Center.

2. You suggested: Create an index of AdSense sites so AdWords
advertisers can easily find sites to target.

We recommend: Try the Publisher Center within Google Ad Planner to
provide advertisers with information about your sites. You can claim
sites you own, customize their descriptions, and add categories that
describe your content. In addition, you can share your Google
Analytics data to provide advertisers with insight into your traffic
levels. Recently, we added the ability to display a clickable badge on
your site that will take interested advertisers directly to your Ad
Planner profile. Any publisher can use this feature, but please note
that the interface is currently only available in English.

To claim your sites in Ad Planner, follow our instructions and
visit our Help Center.

3. You suggested: Enable more flexible Custom Search options.

We recommend: Try the Google AJAX Search API or the new Custom
Search Themes feature for additional customization options. These
features will allow you to control the branding of the search box and
change or enhance the look and feel of your search results to match
your site.

For more information on these options, we recommend visiting the
Custom Search blog and the Developer's Guide for the Custom Search
API.

Thanks again for all of your ideas and votes -- stay tuned to Inside
AdSense for the latest news and product updates.

Posted by Arlene Lee - Inside AdSense Team

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Wednesday, February 10, 2010

[Inside AdSense] Better contextual matching

As an AdSense partner, you know that Google is continually making improvements to the way we match ads to your content so that users see even more relevant ads, which should help you make more money over time.

A "referral URL" is one of many signals we use to deliver contextually relevant ads on your website. The referral URL contains information about the link a user followed to arrive at your website, whether from a search engine or another site on the Internet. Any webmaster for any site can look at referral URLs to see how users arrive at their site.

Let's see how this works today when a user arrives at your golfing advice website from a search engine results page. Imagine that someone searches on Google for [golf shop atlanta] and clicks on a search result that takes them to your site. The referral URL that is passed to your site may look something like this: http://www.google.com/search?q=golf+shop+atlanta. I'm using Google as an example here, but the same type of information is transmitted if a user arrives at your website from another search engine.

To deliver the most relevant ad, we treat the query words [golf shop atlanta] in the referral URL as if they're part of the content of your webpage. We can then better tailor the ad we deliver on your site. In this example, we could use the additional information from the query words to show an ad for a golf shop in Atlanta rather than for one in Chicago (depending on the other words in the page).

We've recently started to expand the use of the query words in referral URLs to a few hours so we can so we can continue to deliver more relevant ads. The technical way that we're doing this is by associating the relevant query words in the referral URL with the existing advertising cookie on the user's browser. After a short period of time (a few hours) the query words are no longer used for the purposes of matching ads. Of course, users can continue to opt out of our advertising cookie at any time here.

This allows us to deliver more relevant ads on a wider range of AdSense partner sites that a user may browse over the course of a few hours. Let's assume the user in our example leaves your golf website and browses through to a news website that is also an AdSense partner. Since [golf shop atlanta] is in a referral URL that was visited in the past few hours, we may use those query words, along with the content of the news webpage itself, to determine the most relevant ad to show the user on the news website.

Using signals from the referral URL is just one part of our teams' continuing efforts to deliver even better contextually matched ads on your website.



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Posted By Inside AdSense Team to Inside AdSense at 2/10/2010 10:16:00 AM

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Monday, February 8, 2010

[Inside AdSense] More webinars coming your way

We've just published a new webinar schedule for the next month. In our live webinars, we'll highlight changes you can make to your ad implementation in order to maximize your AdSense revenue. We're also trying something new with our upcoming webinars: we've set up open Google Moderator discussions, where you can raise questions related to the specific webinar topic or vote on questions from other participants. We'll then answer your questions live in the webinar.

To sign up for our webinars, please visit our Help Center. Even if you're not able to attend the live sessions, we'll make sure to upload each webinar recording within 24 hours of the event.



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Posted By Inside AdSense Team to Inside AdSense at 2/08/2010 12:02:00 PM

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Thursday, February 4, 2010

[Inside AdSense] Donate your AdSense earnings to help Haiti

As you may have already seen, Google has made various efforts to contribute to the earthquake relief response in Haiti. We've heard repeatedly from AdSense publishers on forums about wanting to help, and today, we're pleased to let you know how you can do so with your AdSense earnings.

We're currently accepting donations from AdSense publishers with an unpaid account balance through January 31, 2010. To see what your unpaid account balance is, please visit the 'Payment History' page within your account. Your January earnings will post in the next few days, so feel free to refer to your 'Advanced Reports' page for an earnings estimate until those are finalized.



Working with our teammates at Google.org, we've identified Partners In Health (PIH) as the recipient of these funds. Your funds will go to provide medical aid via PIH and their Haiti-based partner organization. Any contribution you can make will help to ensure that PIH can continue their work throughout this time of great need.

Photo courtesy of PIH

You can donate a portion or all of your entire unpaid balance as of the end of January. Whether you have a balance of $0.10 or $100 in your account, we invite you to participate within the next week.

As you may expect, there are certain restrictions to donating, and all our normal policies still apply -- so even if you're donating, please don't ask others to click on your ads in order to increase your earnings. For more information on how to participate, visit our donation form.



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Posted By Inside AdSense Team to Inside AdSense at 2/04/2010 03:36:00 PM

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Wednesday, February 3, 2010

[Inside AdSense] Troubleshooting tips part IIa: Ad relevance and targeting

Last week, we took a closer look at implementing your ad code, and today, we'll address some of the common issues related to ad targeting.


If you're seeing irrelevant ads or public service ads (PSAs) on your pages after you've pasted the ad code into your HTML source code and waited the recommended 48 hrs, here are a things to check:

  • Have you placed the AdSense ad code in frames separate from the main content of your website? If so, you may experience ad targeting issues. In order for our crawlers to match the ads to the content of your website, it is important to place the ad code in the same frame as the main content of your webste. If you're familiar with HTML, and your website is talking about several different topics you could also consider implementing section targeting on your site to highlight relevant content.

  • Do you have mostly dynamic content on your site? Our crawlers currently can't derive meaning from these types of files:
    - audio and video files (.wma, .mpeg, .mov)
    - mp3 files (.mp3)
    - images (.jpeg, .bmp)
    - Macromedia Flash movies
    - Java Applets

    To receive more relevant ads, we recommend including plenty of text-based content on your site, including complete sentences and paragraphs.

  • Do your pages use session IDs? A session ID is a piece of data serves as a unique identifier for a session. If your pages use session IDs, you may not receive targeted ads on those pages. Since this session ID - and therefore the URL - changes every time a different user views a page, the URL will not be indexed and will need to be crawled from scratch. Once the URL is crawled, however, the session will most likely have expired. This means that pages seen by the users are rarely in the index. You'll need to remove the session IDs in order to show more targeted ads to your users.
We hope these tips help you resolve any targeting issues you experience with your ads. Next week, we'll take a look at some other reasons why you may see irrelevant ads or PSAs on your site, and how you can best resolve them.



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Posted By Inside AdSense Team to Inside AdSense at 2/03/2010 02:13:00 PM

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Thursday, January 28, 2010

[Inside AdSense] Troubleshooting tips part I: Implementing your ad code

Today, we're beginning a troubleshooting series to help you diagnose and solve common issues with your ads, search boxes, and account functionality. We're kicking things off with a look at how to correctly implement your ad code and an explanation of why ads may not appear on your pages at times.

First, the best way to ensure ads are served correctly is to copy and paste the code exactly as it's provided in your account. Changing the code and manipulating ad behavior aren't permitted by our program policies, and in most cases will prevent your ad from appearing at all.

If you've noticed that your ad units aren't showing ads, here are a few things to check for:

  • Did you just add the code to that page? Relevant ads should appear on your pages shortly after you add the code, but sometimes it can take up to 48 hours for ads to show. This is because our crawler has to visit your page and determine its content so we can serve targeted ads.

  • Does the code on your page match the code in your account? Make sure to copy the code exactly as it appears in your account, and paste it within the body tags of your HTML code. Be sure not to make any changes to the linebreaks of the code (e.g. pasting the code all in one line) as this will break the code and prevent ads from showing entirely.

  • Are you using an HTML editor? Publishers often use a design-enhanced HTML editor like Macromedia Dreamweaver or Microsoft FrontPage (aka WYSIWIG, "what you see is what you get" software). If you use such an editor, you may see errors if you paste your ad code into a WYSIWYG view such as the "Design" or "Layout" view. For the ads to function properly, you'll have to copy and paste the ad code into the HTML source code of your webpage using the editor's HTML view or HTML insert function. Check for any additional tags inserted by the system or changes in the linebreaks.

  • Are you using a content management system (CMS)? If you have trouble implementing AdSense with a specific content management system, we recommend searching for the name of the CMS (eg. Drupal, WordPress) and 'AdSense implementation'. You can also ask in the forum if other publishers have mastered similar problems, or contact your program provider directly.

  • Are the ads inside nested frames? While you can choose where to position your ads on your pages, be sure to avoid embedding the ad code in excessive div tags or nested frames. Depending on your browser settings, implementing your ad code in this way might prevent ads from appearing correctly.

  • Is JavaScript enabled in your browser? Ensure that you have JavaScript enabled in your browser, as this is necessary to view ads! If you're having trouble seeing the ads, please also check for any conflicting JavaScript on your site that might prevent ads from showing.

  • Is your page dynamically generated? If you'd like to implement AdSense ads on a dynamically generated site -- for example, a site with session IDs or pages behind a login -- you should take a look at this Help Center entry for more information on how to receive targeted ads.
In the next part of this series, we'll provide tips to help you troubleshoot ad relevancy and targeting issues.



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Posted By Inside AdSense Team to Inside AdSense at 1/28/2010 01:44:00 PM

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Wednesday, January 13, 2010

[Inside AdSense] AdSense for Domains Expands Use of Keyword Hints

You asked for it, you got it! AdSense for Domains, which launched a year ago to help publishers earn revenue through ads placed on undeveloped domains, now uses optional keyword hints more often. These keywords are suggestions supplied to Google by domain owners about the types of content users are looking for when they arrive on an undeveloped domain. They are used to help our system determine the best ads to place on these domains. For example, with the domain www.rockstarsand.com, a publisher might suggest the keywords "bitumen" and "mining" so that ads may appear from advertisers offering oil extraction products.

Keyword hints remain optional. When keyword hints are provided by the publisher, our ad-matching systems will use them more often. As always, we aim to provide the most relevant ads for the user, the best value for advertisers, and the best returns for publishers. This means in some cases, keyword hints will be ignored when we have evidence that other targeting approaches perform better.

Instructions for setting keyword hints for your domains can be found here.

The AdSense for Domains team is continuing to work on additional product improvements, that we will be announcing in the coming months.



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Posted By Inside AdSense Team to Inside AdSense at 1/13/2010 12:47:00 PM