What is inside google Adsense

Monday, March 9, 2009

[Inside AdSense] Add Google News to your website

Do you run a site that relates to people or topics often covered in the media? Or are you looking for additional ways to engage your users? If so, we'd like to introduce you to our recently released Google News–based element for webmasters and developers. This element will allow you to easily integrate headlines and previews from Google News into any page to supplement your content and help make it more dynamic. Whether your site's visitors are interested in business, entertainment or fashion, you control the types of stories in your personal news show. You can input keywords like "Obama" or broad topics like "world news" or "politics".

Adding this element to your site or blog is easy using our NewsShow wizard. You can select the size of the frame, the topics, and the number of articles you want to show, and we'll build the code for you. Or, for more customization, take a look at our documentation.

For more information, see our post on the AJAX Search API Blog. To get started now, head straight to our wizard to cut and paste your own NewsShow.

Posted by Adam Feldman - Google AJAX API Product Manager

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Posted By Inside AdSense Team to Inside AdSense at 3/09/2009 10:04:00 A
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Friday, March 6, 2009

[Inside AdSense] AdSense for content bug now fixed

We wanted to let you know that yesterday at around 2pm PST, a bug in our system caused less relevant contextually-targeted ads to appear for approximately 10 hours. You were still credited for all valid clicks and impressions on the ads which appeared on your sites, but this bug may have impacted your overall AdSense for content revenue if you had visitors to your pages during these hours. Please note that because we're unable to determine which ads would have been viewed or clicked on by visitors to your sites in the absence of the bug, we will not be manually adjusting yesterday's earnings.

Our engineers have now resolved the issue and have confirmed that ad targeting has returned to normal. We apologize for this issue; please know that our engineers are performing a thorough analysis of what occurred and will make changes to prevent similar problems from happening in the future.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/06/2009 07:08:00 P
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Wednesday, March 4, 2009

[Inside AdSense] Introducing expandable ads on AdSense sites

We're excited to introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.

Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you'll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you'll generate earnings from CPC expandable ads when a user visits the advertiser's landing page, and not when a user simply clicks to expand the ad.

We thought you might have more questions about the launch of expandable ads, so we've addressed a few key points below:

Will expandable ads alter my site's layout or be disruptive to my users?
No. In order to protect the publisher and user experience, we've created several policies around how expandable ads work:

Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.
An expandable ad won't expand more than double its width or height.
Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
The user may close the expanded panel at any time.
All expandable ads must comply with our standard AdWords image ad policies.

How can I show expandable ads on my site?
You're automatically eligible to receive expandable ads if you meet all three of the following criteria:

You're located in North America or Europe, with a website in Dutch, English, French, German, Italian, Portuguese, or Spanish
You've added the AdSense code directly into your site's source code
You've enabled image ads

You won't need to upload any special "iFrame-buster" files from third-party vendors onto your own servers to allow these new types of ads to expand on your site. Although we don't currently offer expandable ads for all ad serving solutions, we're actively working to support more implementation methods soon, and we thank you for your patience in the meantime.

Can I filter specific expandable ads shown on my site?
Yes - like the other ads on your pages, you can use your Competitive Ad Filter to block contextually-targeted expandable ads. Please note that for third-party ads, we recommend using the top level domain (e.g. 'example.com' instead of 'example.com/sample.html'). Additionally, you'll still be able to use your Ad Review Center to block specific placement-targeted expandable ads. In the Ad Review Center, expandable ads will be classified under the "Rich Media" ad format.

To learn more about expandable ads, please read our FAQs.

Posted by Courtney Chin - Third-party Ad Serving Specialist

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Posted By Inside AdSense Team to Inside AdSense at 3/04/2009 04:12:00 P
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[Inside AdSense] Updates on account access and reporting

We'd like to take a moment to explain a login issue that some of you may have encountered last night, as well as let you know about an upcoming stats delay you may notice.

Login loop

If you tried to sign in to your AdSense account between 10:45 and 11:35 p.m. PST last night, you may have found yourself in a "loop" between the AdSense login page and your Google Accounts page. We're in the process of trying out some new designs for our US English homepage, and we rolled them back after users reported a login error with one of the designs. You should now be able to sign in as normal. Rest assured the next time the new designs are rolled out, you'll actually end up where you want to be: in your AdSense account! Thanks especially to the forum posters and Twitterers for quickly bringing this to our attention.

Slower stats

You may notice more of a delay in your stats than usual today, as our engineers will be performing some maintenance work on our system. Please be assured that ads will continue to be served to your pages, and all activity will continue to be tracked as usual. Although it may take longer than usual to see impressions, clicks, and earnings reported in your account, you'll be credited for all valid activity on your sites. We apologize for the short notice, and appreciate your patience as we work to keep our systems updated for you.

Posted by Erica dela Cruz and Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 3/04/2009 09:02:00 A
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Tuesday, March 3, 2009

[Inside AdSense] Reports have gone international

One of the requests we frequently hear from our international publishers is to view reports in currencies other than U.S. Dollars. That's why we're happy to announce that publishers located in France, Germany, Italy, the Netherlands, and Spain can now view AdSense reports in Euros.

If you're located in one of these five countries and make this update, we'll convert your earnings to Euros on a daily basis using the prevailing market rate from the previous day. With earnings converted daily, you'll avoid the risk of currency exchange fluctuations between USD and the Euro. You can still choose to receive payments in either Euros or U.S. Dollars and select from a range of payment methods as well.

To make the switch to local currency reports, you'll need to agree to a new set of Terms and Conditions. Here are the main changes involved:

The party that publishers are contracting with changes from Google Inc. to Google Ireland Limited.
Publishers are responsible for paying any local taxes in their jurisdiction. Google will only issue VAT refunds to publishers with an address in Ireland.
The governing law changes from California law to either English or local law.

You can view the full text of these new Terms and Conditions by logging in to your account and looking for the green prompt, "See your daily earnings reported in Euro amounts!" on your Reports Overview page. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact an attorney.

Before agreeing to the new Terms, we also recommend that you download and save copies of your past reports in U.S. Dollars for your records. Once you update your account, you'll be able to view current and historical reports only in Euros. However, you'll still be able to view your prior payment history of U.S. Dollar earnings.

We encourage you to update your account to local currency reports soon, as we may require this change in the future. If we're able to offer this to publishers in other countries, we'll provide details here on Inside AdSense. For more information, please feel free to visit our Help Center.

Posted by Elodie Bodet - AdSense Payments Team

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Posted By Inside AdSense Team to Inside AdSense at 3/03/2009 05:15:00 P
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Thursday, February 26, 2009

[Inside AdSense] Get Goghing with AdSense for search

A few months ago, we shared a number of AdSense for search optimization tips with you. Here's the story of one AdSense publisher who recently tried some of these techniques and saw substantial results after making a few small changes.

VanGoghGallery.com is an art resource site that provides information about the life and work of Vincent van Gogh. Site owner Greg Alexander runs the Van Gogh Gallery to educate and share information about the artist, and has also used the site to explore new Internet marketing techniques. Greg joined AdSense in 2007, and although he didn't know much about the program at first, he found it "a great opportunity to generate some revenue without spending the effort to sell ads." He also tried other ad providers, "but none of them yielded the results that AdSense did. In addition, AdSense was the only one that provided relevant ads for our visitors."

To help users navigate through the many pages of the Van Gogh Gallery, Greg added an AdSense for search box to the right column of his pages. By enabling SiteSearch and displaying search results on his own pages, he was able to help users find what they were looking for while staying on his site.

As an optimization experiment, Greg recently moved his search box to the center column of his pages and extended it to twice its original width.

Before

After

In addition, Greg made slight changes to the search results pages -- he removed the borders from the ads and search results, and added a new search box to the search results pages. According to Greg, "altogether, these changes took less than 15 minutes to do."

After making these updates, Greg noticed a dramatic and immediate increase in the usage of search on the Van Gogh Gallery. He found that "the number of queries performed each day increased 8 to 10 times, and search ad clicks and revenues increased even more." His search earnings quickly grew from less than a dollar a day to double digits since his optimization test. "Now we frequently receive more search ad clicks than our total number of searches pre-optimization," says Greg. "I'm still amazed at how simple changes can have such an incredible impact."

Greg has started using the earnings from his AdSearch optimization efforts to build and host additional websites about other artists. "Ultimately," Greg says,"we hope to use the earnings to fund research trips to Europe to see the works of the masters and expand the quality of information we offer visitors to our sites."

Have you also tried our AdSense for search optimization tips and found success? Let us know.

Posted by Jane Brinkley - AdSense Optimization Team

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Posted By Inside AdSense Team to Inside AdSense at 2/26/2009 02:46:00 P
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Monday, February 23, 2009

[Inside AdSense] My content, your content, other people's content

Sometimes we receive reports about AdSense code appearing on websites that may contain content copied from other websites. We understand that many of our publishers are concerned about this issue, so we'd like to give you some information about the procedures and tools you can use to protect your content.

For example, let's suppose you own a movie blog, where you recently posted an article about your favorite actor. After publishing it, you notice that another website has copied and published your article without your permission. The owner of the other website doesn't respond to your requests to remove the content, and it is monetizing their pages with AdSense.

In a situation like this, where you believe that a site containing AdSense code is illegally copying your site's content, you can let us know by following the process described in our Help Center. It's our policy to respond to notices of alleged infringement that comply with the Digital Millennium Copyright Act and other applicable intellectual property laws.

The notice should be sent directly from the owner of the copyrighted materials allegedly being infringed (in the example above, that's you), as we are unable to accept third-party copyright complaints. Also keep in mind that we are unable to process copyright complaints received through the AdSense policy violation report form. Once we've received a notice of infringement, we will take appropriate action. If you'd like more information about our DMCA process, please visit http://www.google.com/adsense_dmca.html.

Additionally, if you find a site that is scraping (misappropriating and republishing) your content, you can report it for a potential violation of the Google Webmaster Guidelines. To do this, fill out the form at https://www.google.com/webmasters/tools/spamreport (you must be logged into your Google Account to access this form).

Posted by Gergana Marinova - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 2/23/2009 01:37:00 P
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